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After a year of lockdowns, Jaguar Land Rover's car rental agency THE OUT wanted a punchy campaign to get their name out there. 

It was a shock to everyone when the client agreed that we could take customers hostage to break them out of their routines.

 

We got the thrill of being the first participants in the immersive, theatrical, kidnap-sperience. It starts with a guy in the trunk features some axes in a posh bit of London, before wrapping up by throwing axes with The Boss under a bridge in Vauxhall.