PROBLEM:

Household brands like Fairy pack their products full of chemicals that are harmful to humans and kill aquatic life.

INSIGHT:

Ecover's plant-based products are so gentle, you don't need gloves.

FAME MAKER

We'll commemorate the moment in history that rubber gloves became redundant in the kitchen.

Exhibitions will flaunt how creatives around the world have found new uses for our old latex friends. 

High fashion dresses of marigolds will be displayed at the V&A, bright yellow rubber space suits will line the halls of the Design Museum, and Amsterdam's Sex Museum could chronicle the adoption of marigold rubber into peoples' fetish wardrobes.