BRIEF:
Greenpeace asked for a big, bold idea to get the UK marching alongside school climate strikers.
IDEA:
We created #TICKTOCK to tell them the time for action was now.
A guerrilla project launched in September 2019, we projected our message across landmarks in the UK.
Activists, artists and celebrities joined the movement. Then on the day of the march, we staged a one-minutes noise, alarm clock protest.
Print ran in The I, The Guardian & The Daily Mirror
Greta Thunberg made an influencer video with us
Billie Eilish turned the campaign into a costume for her tour
Artists made TICK TOCK warnings in their style
