PROBLEM:
Young people don't consider Premium Bonds as an option for their savings accounts
INSIGHT:
Premium Bonds give you a better shot at returns than any of the other ways young people are trying to make money
IDEA:
WIN~WIN Investing
Out of gallery
FAME MAKER
With Premium Bonds, you can't loose. So NS&I have made the first win-win arcade
You either keep the money you spend on the game, or you win tasty prizes and premium bonds to get you started on your investment journey.
