get far faraway 

PROBLEM:

After the lockdown, city dwellers have been gagging for a holiday somewhere away from the crowds. Trouble is, they think the UK’s secluded spots are boring. 

INSIGHT:

The quietest places make room for the wildest stories.

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FAME MAKER

With as little human contact as possible, we'll bring the escapism of the campaign to life for commuters through AR story-driven games inspired by each destination.

We'll give out Google Cardboard headsets in stations in major cities so people can play the games on their commutes. 

The catch is, the games end on a cliffhanger. To complete the stories, people have to travel to these lesser-trodden destinations and witness the game unfolding in these places with AR. 

To reduce the friction between finishing the game and booking, users will be able to book with Trainline in the game.